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Attribution (marketing) : ウィキペディア英語版 | Attribution (marketing) Attribution is the process of identifying a set of user actions (“events”) that contribute in some manner to a desired outcome, and then assigning a value to each of these events. Marketing attribution provides a level of understanding of what combination of events in what particular order influence individuals to engage in a desired behavior, typically referred to as a conversion.〔〔 ==History==
The roots of marketing attribution can be traced to Attribution Theory, developed by Fritz Heider.〔 By most accounts, the current application of attribution theory in marketing was spurred by the transition of advertising spending from traditional, offline ads to digital media and the expansion of data available through digital channels such as paid- and organic-search, display, and email marketing.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Attribution (marketing)」の詳細全文を読む
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